June 09, 2015
1. What percentage of Americans perform online research about the services they are considering purchasing?
A. 25%
B. 45%
C. 58%
D. 87%
2. The odds of contacting a lead if called in 5 minutes vs. 30 minutes drops how many times?
A. 2 Times
B. 5 Times
C. 20 Times
D. 100 Times
3. How many consumers quit doing business with a company because of a bad customer experience?
A. 23%
B. 51%
C. 86%
D. 97%
4. How many agents buy leads and never respond to them?
A. 1%
B. 5%
C. 12%
D. 23%
5. Out of 10 Americans surveyed, how many said they were willing to spend more with companies that provide excellent customer service?
A. 3
B. 5
C. 7
D. 9
6. What chance do agents have of contacting a lead on the first attempt?
A. 15%
B. 23%
C. 39%
D. 70%
7. How many mobile search users will there be by 2016?
A. 50 Million
B. 125 Million
C. 225 Million
D. 1 Billion
8. What percentage of mobile searches will result in a phone call?
A. 34%
B. 51%
C. 61%
D. 72%
9. Phone call leads close higher than traditional online leads by a rate of...
A. 1-2%
B. 2-5%
C. 5-10%
D. 10-20%
10. What percentage of business owners consider phone calls to be the most valuable form of incoming leads?
A. 39%
B. 52%
C. 66%
D. 82%
1. What percentage of Americans perform online research about the services they are considering purchasing?
58% - Make sure your potential customers can find you online. Keep your website up to date and be active on social media.
2. The odds of contacting a lead if called in 5 minutes vs. 30 minutes drops how many times?
100 Times - Being the first agent to make contact with a prospect is imperative. You have to be faster than the competition.
3. How many consumers quit doing business with a company because of a bad customer experience?
86% - A good or bad customer experience can make or break your agency.
4. How many agents buy leads and never respond to them?
23% - It's hard to believe but true! Agents get busy and don't respond to potential prospects 23% of the time.
5. Out of 10 Americans surveyed, how many said they were willing to spend more with companies that provide excellent customer service?
7 - It pays to have superior customer service and can lead to referrals.
6. What chance do agents have of contacting a lead on the first attempt?
39% - Services like Quotecalls take the time, money and frustration out of contacting your leads by giving you a 100% contact rate.
7. How many mobile search users will there be by 2016?
225 Million - The shift to all things mobile continues.
8. What percentage of mobile searches will result in a phone call?
61% - Today's mobile phone users are not just researching products and services online, they are taking action.
9. Phone call leads close higher than traditional online leads by a rate of...
5-10% - Traditional online leads are being replaced by insurance calls. QuoteCalls can provide these high quality calls to your agency.
10. What percentage of business owners consider phone calls to be the most valuable form of incoming leads?
66% - Incoming calls to your agency should be treated as a priority over all else.
May 26, 2015
A on-going challenge for any insurance agency is building and maintaining growth and doing so in a cost effective manner. Most insurance agents are inundated by calls, emails, direct mail and other “special” offers to help them grow their book of business from marketing companies, SEO companies and more. These companies offer everything from bus wraps and internet leads to radio commercial and online marketing/seo. They do so without any guarantee of success that you will quote anyone, let alone write a new policy. Many of these companies want you to believe in the “Field of Dreams philosophy” of ‘if you build it, he will come’. Unfortunately, this is risky and rarely pays off in the long run. The true solution is inbound insurance calls, having your phone ring with people who have been pre-qualified and guaranteed to want an insurance quote from you and your agency.
Once you have these consumers on the phone with you, you will have an opportunity to win their business and get them to be your advocate with their friends and family. The key to accomplishing this is to provide them with such a great experience that they refer their co-workers, friends and family, regardless if they decided to let you write their policy. Then in turn, these people with tell their co-worker, friends and family, essentially you agency will go ‘viral’. For this to happen, it all starts with inbound insurance calls or live insurance leads.
According to American Express, “American’s tell an average of 9 people about a good experience” http://www.helpscout.net/75-customer-service-facts-quotes-statistics/ and “according to Nielsen, 92% of consumers believe recommendations from family and friend. http://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/. These two facts are important because if someone has a good experience with your agency getting a quote, they will tell their friends and family and those friends and family will likely buy based on that recommendation or word of mouth marketing.
Everyday, insurance agents should try to talk with as many new people as possible. Agents should strive to have great conversations and interactions with those people and hope that they in turn tell their family and friends about their experience. Telling their family and friends can come in the form of traditional word of mouth or via social media postings. In either case, your agency will get more calls and business from people talking about you!
Purchasing inbound calls or live transfers (sometimes called live insurance leads) from a company that offers a pay-per-call solution is both effective and efficient. There is a guarantee of the number of calls the insurance agent will get each day, the rate per call and that the insurance lead wants a quote. Purchasing inbound calls and providing the highest possible customer experience is best way to write more policies and grow your agency.
Agent Ethan Kosmin Generated over $200,000 in premiums during first year in business thanks to Contact Concierge.
A look at some surprising facts and shocking statistics from the insurance lead industry.
