Given today's digital world, it’s not at all surprising that a whopping 80-85% of present day shoppers start their initial process online. Getting your brand in front of those consumers can greatly increase your chance for a sale. Is your brand recognizable? Can a consumer find you online? These are important questions to ask yourself. When managed correctly, your online presence will play a big role in driving consumers to your business. Making yourself distinct online projects the image that you are an industry leader-a trusted source of knowledge in your community. Learn your target audience and focus on putting yourself in front of them. There are several different online arenas in which to place your message. By taking advantage of more than one method, you’re sure to increase conversion rates.
Having an online and social presence and identity is just the beginning of the process. How do you plan to respond to the modern consumer if they are able to find you? Do you have any lead capture technology to convert your online visitors into actionable leads? Do you know that you need to respond within seconds to your online inquiries or they are as good as dead...
Social Media, Use It.
Merriam-Webster defines Social Media as: “Forms of electronic communication ( such as Web sites for social networking and microblogging,) through which users create online communities to share information, ideas, personal messages, and other content, (such as videos.) Social Media is a great tool in which you can use to put your message in front of your target audience. When creating your social profile, you should approach it as if you were creating an extension of your website. Today’s consumer is more likely to access Social Media daily; largely due in part to the smartphone explosion (which we’ll talk more about later.) Social Media sites are a great way to build relationships with potential clients. They allow you to build a network of like-minded individuals as well as helping you broadcast your message to a larger audience. Platforms such as Facebook, Twitter, and LinkedIn are great places to build your social footprint.
Email- Continue Your Dialogue, Longer.
Email is a valuable sales tool you should still be using. Email allows you to reach a large audience, quickly. You should focus on building a contact list that falls in-line with what you’re offering. While having a strong message is important, it’s equally (if not more,) important to have the appropriate audience. Having a smart email process in place allows for longer and more meaningful exchanges with consumers. Managing those lengthy responses can get problematic at times without the proper work flow. Taking advantage of an intuitive, email response system can help alleviate any extra workload that may be placed upon the agent. Contactability, an Ohio based company, has devised a system in which emails are automatically sent based upon different call “dispositions” as managed by their own, in-house, “Contact Concierge” service. Their system has proven to be a powerful force in helping agents to contact leads quickly as well as nurture them through to conversion.
Are You Mobile Ready?
One of the most recognizable traits of today’s modern consumer is their ability to be connected at any given time or place. Devices such as Smartphones and Tablets are becoming more and more popular due to their ease of use and portability. According to Yahoo! Finance, the number of Smartphones around the world has reached the 1 Billion mark. This gives a large number of consumers internet access nearly 24 hours a day, 7 days a week-no matter where they are physically located. This type of instant access has sparked the notion that within the year 2013, internet access via mobile devices will surpass that of its desktop counterpart. Ensuring your site is accessible via a mobile device is becoming almost a necessity. Consumers are constantly on the go and need to have the ability to look up pertinent information about your company such as contact numbers, services rendered, client testimonials, etc., in an instant.
When In Doubt, Pick Up The Phone.
While giving consumers multiple channels of communication to reach you is proving ever important, a simple telephone call can, (and should,) still be an integral part of your process. Since there is no one “surefire” sales technique, a telephone call can be used to complement your other means of communication. There are still consumers out there who will only put their trust in someone they can speak to; proving yet again it’s important to know your audience. Contactability’s, Contact Concierge team can also help you respond to your internet leads by phone. Our award winning team and proprietary technology will respond to every one of your leads within seconds. We will also continue to follow-up with every prospect multiple times to get the best possible contact and transfer rate for you.
Agent Ethan Kosmin generated over $200,000 in premiums during his first year in business thanks to Contact Concierge.
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A must read for every new agent. Learn some of the best recommended practices for handling live calls received from our verification team so that you can be successful with Quotecalls.
