Breaking Down Complicated to Simple

The Trials and Challenges of owning a business

It is almost noon on Monday and I am still trying to start work on getting new customers. I decide to step back for a moment and try and figure out why, once again, I am not getting to my number one priority of new customers.

I started the day by responding to emails from current clients minus the couple of emergency client emails I had to take care of from over the weekend. I respond directly to those that I can and forward several to the office staff, as they arrive later in the morning. Next, I move on to read missives from my District and Regional managers, that they sent out on Sunday evening so I would start out the week with the proper priorities. I respond to the information they wanted and try to figure out how I am going to incorporate their suggestions into this week’s activities. I exchange pleasantries with the office staff as they arrive and then start planning alternative coverage for the receptionist who has had to take a sick child to the doctor’s.

Next up is our weekly staff kick-off meeting. We hold it as a stand-up meeting so it will not last too long. Everybody seems to have a solid list of work this week. The staff promises to address the emergency emails I forwarded. The phones start ringing with existing customers calling in with service issues or requests that built up over the weekend. I remind everyone not to forget to upsell or cross sell at every opportunity.

This is a payroll week so I check to make sure the cash balances in the bank are okay. I then make a quick call to my accountant to make sure he has everything straight for this week’s processing. I then settle in and start filling in data in my corporate reporting system for all of the past week results so I do not get dinged again for not reporting my performance data in a timely manner. I have to run a half dozen reports to get all the required information and I squander a good 30 minutes trying to reconcile a few different numbers.

I start to get caught up in the telephone call escalations for either customer resolution approvals or competitive price quotes on new policies. Then Sam, a local business acquaintance who I wrote a business and personal policy on, stops in to say hello. My wife then calls to remind me it is my turn to pick up our daughter from soccer practice tonight.

AAAaaagggghhhh!!!! Not one minute on new customer acquisition. How did my work and personal life get so complicated?

Does all or part this sound familiar? Of course it does. It happens to all of us. Work can overwhelm our best intentions everyday. Fortunately, there are some highly effective solutions in this day and age of automation and the internet. The one solution that a lot of businesses research and select to get their businesses under control and focus their priorities is Contactability.com. It has help make many complicated business operations much simpler to run.

Here is how Contactability.com works. First and foremost, it establishes new customer contact and follow-up a priority. They have a dedicated call center that instantaneously connects real-time internet leads with live operators. If the live operators connect with customer on the first call, they will immediately transfer the call to your sales staff. If for some reason they are unavailable, a follow-up call appointment is set for your staff with the customer. This “live transfer” functions frees up a tremendous amount of non-productive time spent on cold calling leads.

If the first call is not connected, a well-orchestrated follow-up campaign is then initiated with up to 10 phone calls to the lead as well as up to 5 separate emails. This is done over multiple days at different times of the day trying to get the customer on the phone for you to speak with allowing for policy quote opportunities. Most businesses find it difficult to even make a second follow-up on a cold call while Contactability’s relentless pursuit of the customer leads has proven to significantly improve levels of customer contacts.

Contactability also provides a management level dashboard and customer data management system that allows you to monitor and manage your prospects. It focuses the business on the right performance metrics that make it easy to report on objectives back to corporate offices while at the same time allowing managers to monitor the performance of their sales personnel. It also does not stop there as their systems drill down on lead dispositions which are quickly identified for refunds with your lead suppliers, putting money back in your pocket. It is quick and easy to move your business processes into this simple way of finding new customers.

Contactablity is already integrated with all the major lead providers and has special relationships with many of the large carriers, so getting started is quick and easy. You will get back time in your day, simplify your business processes and obtain NEW CUSTOMERS.

To learn more about how we can help you make Complex Simple and move your business forward, please contact Mark Overstreet at 877-323-7750 ext. 706 or via email at moverstreet@contactability.com. He is excellent at helping business to simplify their processes and giving business owners more time in their day.

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