Why Ignoring Weekend and Evening Insurance Leads Will Cost You Sales

August 31, 2018

   

Happy Friday, Agents!

Speaking of the weekend, there’s a topic we thought would be interesting to discuss further: Buying (and working) weekend and evening leads. Downtime is important in any job, but every once in awhile, why not try a new tactic of working qualified insurance leads at odd hours?

We’ve seen agents have success with purchasing insurance leads during the weekend and at night. Here’s why you should give it a try:

Break Out From Your Competition

Get a leg up on your competition by working insurance leads and calls outside of “normal working hours”. There’s nothing worse than competing with 5 other agents for a lead (unless you get an exclusive lead). Since the majority of agents won’t work during the evening or weekends, you’ll have an easier time closing the deal.

Show Potential Clients You’re Reliable

Some consumers only have time to handle life’s responsibilities at odd hours because of other obligations. As part of the new 24/7 economy, consumers are used to shopping at all hours of the day and night. Show potential clients you’ll be there when they need you. It’s easy to tell clients they can count on you, it’s another thing to prove it by showing them!

Sales is a Numbers Game

We're firm believers in more opportunities equal more sales. Every additional hour or day that you are working means you’re one step closer to hitting your agency’s targets. Selling insurance is a numbers game! The more people you speak with, the more people you quote and the more business you will write.

The Takeaway: Break out of the mold and try a different a sales tactic by purchasing weekend and evening leads. Times have changed and insurance agents need to keep pace with that change to continue to be successful!

Find your next happy customer.

- Contactability



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