How to get insurance leads?

December 21, 2015

Many new and long time insurance agents want to know, “how to get insurance leads?”.  This is especially true for auto and life insurance agents.  Auto insurance is extremely competitive and most agents have a regular quota to meet.  The same is true for life insurance.  Home insurance leads are also extremely lucrative due to their premiums.  Insurance leads are the best ways to grow an agency and book of business..

There are a number of ways to get insurance leads.  The easiest way to get leads or calls is from insurance carriers.  Carriers will often send leads that are generated from their marketing initiatives to local agents to write.  These are extremely valuable, however,  not all carriers send them to agents, some fulfill these insurance leads through their in house call centers and/or staff.  Insurance agents wanting leads from the carriers they represent should contact their manager to see if that is an option.

A second way agents can get insurance leads is from their own marketing initiatives.  If they have a website, they can get leads from visitors.  Agents can generate insurance leads via direct mail or even mass media radio and television.  The problem with many of these tactics is there is no guarantee how many leads will actually be received since they are not pay per performance based.  Additionally, since most agents are not experts at auto insurance lead generation, it may cost them more per lead than they ideally would like to pay.

The best way to get insurance leads is to work with a company like Contactability to purchase auto insurance leads and auto insurance calls on a performance basis.  All leads are consumer initiated and qualified to make sure they truly want to receive a quote. Agents only pay for the leads and calls they get.  The best insurance lead companies, like Contactability, do not have a long term agreement and have clearly stated policies.

To purchase insurance leads or calls, all an insurance agent has to do is call the insurance call or lead company or visit their website.  Agents just need to tell the insurance lead company the type of leads they are looking for, what geography they want the insurance leads from and where to send them to.  Agents should also ask about return policies and how best to handle the leads or calls that come in.  The leads or calls can be sent to an agent's email address or phone number.  If the agent has a lead management system or quoting program, they should check to see if they can get the systems integrated.  Most lead or call companies, like contactability have their own management platform, so agents should make sure they receive training on it, so they can maximize their utilization.  

The important thing to remember is getting insurance leads is easy, working them successfully takes work.  Agency owners need to have their best people receive and work insurance leads they purchase.  Agents or producers need to be aggressive in asking for the sale and following-up until they get the sale.  Agent and producers also need to ask for referrals, even if agent doesn’t initially get the sale, if the agent or producer does a good job building a relationship, the prospect will want to help.

The answer to the question, “how to get insurance leads?”, is just a click of the mouse or a phone call away.






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