December 15, 2015
An insurance lead is someone who has expressed interest, in some manner, in receiving more information about insurance, with the stated intent of purchasing for the first time or switching from another carrier. The key elements are expressed interest and desire or intent to purchase. Consumers can express their interest in a number of ways. Once interest is expressed, the consumer is passed along to a licensed insurance agent to be assisted.
Insurance leads are generated in a number of ways. The most common way is online from a computer or laptop. A consumer conducts an online search using a search engine, they click on either an organic listings or sponsored ad and are directed to a landing page or website. The consumer then completes a request for a quote. An example of one such site is http://unitedstatesinsurance.com . Once this request is received, it can be send to an agent as is, or it can become an insurance live transfer. An agent that receives the lead as is must move quickly to reach out to the consumer, as they are usually expecting an immediate response.
An insurance lead becomes a live transfer when an insurance lead company calls an insurance lead, verifies intent and transfers the call to a local insurance agent. The call is transferred live, so the insurance agent does not need to call the insurance lead back to get them on the phone.
A second way that insurance leads are generated is through mobile devices. Ads are placed in mobile apps, mobile websites and mobile search. Consumers looking for an insurance quote, click on an ad. Using click to call technology, the ad/mobile device offers to automatically dial up the lead company. The call is answered by an automated system to verify intent and the call is then transferred to a licensed agent. These calls are sometimes called inbound insurance leads or more simply insurance calls.
Insurance agents looking to purchase insurance leads can find them for auto, commercial, life, health, renter, condo and home insurance. Leads can be filtered to meet certain criteria such as geography, type of insurance, current provider and depending on the type of lead, other criteria based on the consumer's insurance history.
Insurance leads and calls are sold on a pay-per basis and are the only 100% performance based marketing program on the market. Insurance lead companies provide insurance agents with consumer initiated, high intent prospects that are verified and guaranteed to have expressed desire or intent. Most lead companies allow agents to set their hours of operation, number of leads they want per day and the number of concurrent calls they can accept.
Insurance agent wondering, “what are insurance leads?”, should know that some people think they are the best thing to happen to insurance in the last 20 years. Insurance leads save agents time from cold calling, going door-to-door or even wasting time and efforts on programs that do not guarantee results.
Agent Ethan Kosmin Generated over $200,000 in premiums during first year in business thanks to Contact Concierge.
A look at some surprising facts and shocking statistics from the insurance lead industry.
