November 09, 2015
Inbound insurance leads are qualified insurance consumers who have initiated contact with a 3rd party to request an insurance quote. These consumers are then transferred to a local insurance office to receive that quote. Inbound insurance leads are truly performance based and insurance agents only pay for those calls they receive that meet their criteria in terms of number per day, hours delivered and type. All consumers are guaranteed to want a quote. Agents do not pay to speak with consumers looking for customer service or with general insurance questions.
Compared to other programs, the return on investment or ROI of inbound insurance leads is much higher for these reasons. Below is a brief discussion on how various marketing programs compare with Inbound Insurance Leads.
Direct Mail
• Not performance based: you pay to send out mailers to consumers in your local area and you may get one response or 100 (sometimes even zero). There is no guarantee that you will speak with anyone truly looking for an insurance quote.
• Responses may come in anytime: there is no way to limit when the consumers may respond, they may contact your office when you are closed or busy with other customers.
• Responders might be looking for types of insurance you don’t offer: while you may promote auto insurance in your mailings, consumers looking for health insurance might call you as a result.
Do it yourself (DIY) Sponsored Ads in Google, Yahoo and Bing Search Results
• Not performance based: you pay for clicks and impressions to your ads and website. While this part is performance based, there is no telling how many of these consumers actually contact you for an insurance quote. There is no guarantee that you will speak with anyone truly looking for an insurance quote after you set up and spend time managing your online campaigns.
• Responses may come in at anytime: while you are able to limit the time of day your ads appear online, there is no way to limit when the consumers respond, they may call your office or even email when your office is closed or you are busy with other customers.
• Responders might be looking for types of insurance you don’t offer: when you create your online ad, you trying to attract a certain consumer, there is no guarantee that 100% of the clicks and impressions you purchase will be from people looking for the type of insurance you are looking to sell.
Website Marketing and Search Engine Optimization (SEO) to be on the first page of search engine local search results for insurance
• Not performance based: while you may pay a company to have your website appear on the front page of the local search results, there is no guarantee that someone will contact you as a result. You might pay hundred or thousands of dollars to appear there without any direct results.
• Responses may come in at anytime: the internet operates 24/7 and never closes. Consumers might email or call you at all hours of the day or night.
• Responders might be looking for types of insurance you don’t offer: once your website is listed on the front page of the local search results, there is no guarantee the consumers contacting you are doing it for customer service or to receive a new quote. You might also be looking to write more auto insurance policies. There is no guarantee that anyone you speak with meets that criteria.
Agent Ethan Kosmin Generated over $200,000 in premiums during first year in business thanks to Contact Concierge.
A look at some surprising facts and shocking statistics from the insurance lead industry.
