October 07, 2015
The rise of the smartphone era has changed digital marketing as well as the insurance lead industry forever. The days of calling and trying to get in contact with your leads are over. There has been a movement towards more tangible, reliable lead forms in recent years. Businesses want good quality leads delivered immediately. With pay-per-call leads, everything is automated and you can connect instantly with qualified prospects anywhere in the country.
Below are ten surprising statistics about mobile search and pay-per-call marketing.
1. Prospects are 10x more likely to make purchases if they place a call rather than make a click.
2. The number of local searches on mobile devices has quadrupled since 2012.
3. 61% of mobile searches result in a phone call.
4. Mobile search will drive 73 billion calls per year by 2018.
5. Phone call leads close at a rate of 10-15% higher than online leads.
6. 64% of smartphone users are using their phones to shop online.
7. The number of mobile search users will reach 225 million by 2016.
8. 66% of business owners consider phone calls the most valuable form of incoming leads.
9. 76% of calls generated from mobile search result in a purchase.
10. Daily time spent on mobile devices has grown 613% since 2010.
Sources: BIA Kelsey, Google, Local Search Association, Ring Partner, eDigitalResearch
Agent Ethan Kosmin Generated over $200,000 in premiums during first year in business thanks to Contact Concierge.
A look at some surprising facts and shocking statistics from the insurance lead industry.
