What are live insurance calls or insurance warm transfers?
Live insurance calls or warm transfers are inbound calls that are transferred to insurance agents, both exclusive and independent. These calls have a insurance shopper on the phone looking to receive an insurance quote. The insurance shoppers are individuals who have been qualified as people who are truly looking to receive an insurance quote. These insurance shoppers have invested time speaking someone or responding to real time questions prior to being transferred to the insurance agent.
What are online insurance leads or internet insurance leads?
Online insurance leads are leads that are generated online in a wide variety of ways. The insurance lead or interested insurance shopper may have been enticed or encouraged to fill out an online form through paid search, banner ads, emails, landing pages, contests, surveys, social media and a host of other online methods. For many of these shoppers it took as little as a click of their mouse to express interest. These online insurance leads may have been generated at any time, day or night.
7 Reasons:
1. A live insurance call is a telephone call with someone on the phone looking for a quote. The insurance shopper has expressed intent and is ready to speak with an agent. The insurance agent has to do nothing more than just answer the phone to speak with an insurance buyer. An online or internet insurance lead is nothing more than a name and phone number of someone who may have expressed interest in insurance. Once the insurance agent receives this lead they must attempt to get them on the phone and hope that they are still interested and haven’t purchased yet.
2. Live Insurance Calls are sent to your office during the hours you are open. Internet lead companies will often send insurance agents leads when they are generated, often times this is in the middle of the night or on weekends when the agent’s office is closed. With insurance calls, it is a live person on the phone when you are open and have time to quote interested insurance shoppers.
3. With insurance live transfers you know what you are getting. The insurance shopper goes through a qualification process prior being transferred to the agents office. During this process, the insurance buyer must validate the type of insurance they are looking for. If an insurance agent only wants auto insurance leads or calls, that is all they will receive. With online auto leads, there is no validation process, an agent might be sent leads that have requested information about a host of other insurance types.
4. Insurance calls or insurance warm transfers are recorded so that agents can use these recordings to improve the insurance sales process. Insurance agents are able to better manage the effectiveness of their sales staff and how well they are quoting and writing policies. Online insurance leads are just contact information for people who might be interested in obtaining an insurance quote. After an agent tracks a person down, they then have to validate intent before they can even provide a quote. The insurance conversation will not be recorded unless the agent has their own system and as a result, the agent will have a hard time measuring how well their staff did quoting the insurance lead.
5. An insurance call or live transfer is 100% exclusive. Once the call is transferred to an agent, it is never transferred to another agent or actively marketed to again. Many internet lead companies will sell an insurance lead 7 or 8 times. The insurance agents then has to chase down the person and hope that the insurance lead didn’t already buy from another agent. With insurance calls or insurance live transfers, the caller is on the phone, qualified and interested in receiving a quote. Once the caller is connected, the caller will never be transferred to another agent.
6. Insurance calls are an effective form of insurance marketing. With insurance calls you have a 100% contact rate. The insurance agent is guaranteed to speak with someone interested in obtaining an insurance quote. With insurance leads, the insurance agent has to call and/or email the person without any guarantee that they will speak with them and even if they do, there is no guarantee they will want a quote or hasn’t already purchased a new policy. Insurance calls provides one of the only insurance marketing programs that has guaranteed performance.
7. Insurance calls are a way for insurance agents to effectively leverage insurance mobile marketing. Many insurance shoppers today are using their mobile device when they are looking for an insurance quote.and want a quote when they have time, regardless of where they might be. The insurance shoppers want to search for an insurance quote with their mobile device, click a link and immediately speak with an agent. With insurance calls, this is possible. These insurance calls are then qualified and transferred to an agent. With online insurance leads, there is always a delay and at least a two step process.
Agent Ethan Kosmin generated over $200,000 in premiums during his first year in business thanks to Contact Concierge.
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